Nasdaq-Listed Fitness Firm Leverages Crypto and AI
Interactive Strength (Nasdaq: TRNR) has announced a bold new strategy to raise up to $500 million for building a crypto treasury focused on Fetch.ai’s native token (FET). The company disclosed that it has already received $55 million in initial investment from DWF Labs and ATW Partners, marking a significant step toward integrating cryptocurrency into its long-term business model.
“We believe acquiring FET tokens could dramatically accelerate long-term value creation for TRNR shareholders,” said CEO Trent Ward.
AI Meets Crypto: Why FET?
Fetch.ai is a decentralized platform using autonomous AI agents to support use cases in fitness, finance, and logistics. With a current market capitalization of $2.1 billion, FET ranks as the 61st largest cryptocurrency, making it an emerging leader at the intersection of AI and blockchain.
“Fetch.ai is the market leader at the intersection of the two most important technology trends today: AI and crypto,” added Ward.
As part of the strategic collaboration, Fetch.ai will partner with Interactive Strength to enhance its AI-powered personal training platform. This move aims to bring decentralized, intelligent fitness coaching to a broader audience.
Secure Custody and Compliance
To ensure the secure management of its crypto holdings, BitGo will serve as the crypto custodian, overseeing trading and custody of the FET tokens acquired by Interactive Strength. BitGo’s institutional-grade solutions align with regulatory expectations and provide critical protection for corporate digital assets.
Crypto Treasury Trend Gains Momentum
The announcement places Interactive Strength alongside a growing number of publicly traded companies exploring crypto treasury strategies, including holdings in Bitcoin, Ethereum, and now Fetch.ai. These moves are influenced by successful precedents and the evolving U.S. regulatory landscape that increasingly favors digital asset adoption.
Interactive Strength’s market capitalization stands at $8 million, while FET’s market cap exceeds $2 billion—highlighting the scale of this strategic leap.
Conclusion
With its plan to raise $500 million for FET token acquisition, Interactive Strength becomes one of the first fitness and wellness companies to formally embrace a crypto-AI treasury model. The partnership with Fetch.ai and adoption of AI-driven decentralized solutions signal a transformative pivot that could redefine shareholder value creation in the digital economy.