Brazilian fintech giant Méliuz (CASH3) has made headlines after purchasing an additional 275.43 BTC for $28.61 million, becoming the largest publicly listed corporate holder of Bitcoin in Latin America.
New Purchase Elevates Bitcoin Holdings
The company announced on Monday that it now holds 595.67 BTC, acquired at an average price of $102,702.84 per coin. The acquisition follows a recent stock offering, which provided funding for this strategic expansion of its Bitcoin treasury.
This move positions Méliuz as a regional leader in crypto adoption and ranks it 36th globally among publicly listed companies with the largest Bitcoin reserves.
BTC Yield Surges Over 900%
Méliuz also reported a BTC yield of 908%, a key metric used by treasury-focused firms to reflect Bitcoin-per-share growth. While methodologies may vary, this figure indicates a significant return on investment and highlights the company’s ability to effectively leverage crypto for shareholder value.
For comparison:
- The Blockchain Group recently reported a 1,173% yield.
- MicroStrategy (MSTR) has shown a 19.1% YTD yield.
- Metaplanet reported 266.07%.
- Semler Scientific (SMLR) posted 26.7%.
These numbers place Méliuz among the top global performers in BTC treasury strategies, especially within the fintech sector.
Fintech Meets Crypto Strategy
Serving over 30 million users in Brazil, Méliuz has long been recognized for its innovation in digital finance. This bold crypto strategy further differentiates the firm as it integrates blockchain assets into corporate treasury operations.
The company’s Bitcoin positioning is not just a speculative move, but part of a broader strategic outlook that embraces decentralized finance and digital store-of-value principles.
With Bitcoin currently trading above $102,000, Méliuz’s decision appears timed to capitalize on long-term institutional demand and supply scarcity.
Market Response and Outlook
Méliuz shares were recently 0.15% higher, and have soared nearly 160% year-to-date, signaling strong investor confidence in its crypto-aligned growth strategy.
As global corporates ramp up Bitcoin treasury strategies, Méliuz has not only set a new benchmark in Latin America but also aligned itself with a powerful trend of financial decentralization and digital asset adoption.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.