The New York Stock Exchange (NYSE) has officially filed for a rule change that would allow it to list the Truth Social Bitcoin and Ethereum ETF, marking a bold step forward for Trump Media & Technology Group’s push into crypto markets.
Dual Crypto ETF Proposed by Trump Media
If approved by the U.S. Securities and Exchange Commission (SEC), the ETF would hold Bitcoin (BTC) and Ethereum (ETH) in a 75:25 ratio, with Crypto.com serving as both custodian and liquidity provider. This structure is aimed at giving investors direct exposure to the two leading digital assets under a politically branded fund.
This filing is part of the SEC’s 19b-4 process, an essential but non-guaranteed step toward listing.
The move comes shortly after Trump Media revealed plans to raise $2.4 billion for building a corporate Bitcoin treasury, signaling a long-term crypto strategy aligned with the company’s pro-digital asset stance.
Political and Strategic Motives
Trump Media’s crypto ETF push arrives at a politically charged moment. With growing support among crypto voters and expanding interest in blockchain finance, the Truth Social ETF appears designed to capitalize on pro-crypto sentiment—and distinguish itself through “America First” branding.
In addition to the BTC-ETH ETF, the firm is also planning several other politically themed crypto products, including:
- America First Bitcoin Fund
- America First Blockchain Leaders Fund
- America First Stablecoin Income Fund
Though only the Truth-branded ETF has been formally submitted to the SEC, these additional funds hint at a broader ecosystem of politically aligned crypto investment vehicles.
Market Context and Custody Framework
The Truth Social ETF would rely on Crypto.com for custody and execution, a move that reflects increasing reliance on trusted platforms within the space. Crypto.com has recently expanded its institutional service offerings and is now actively competing in the ETF custody arena.
With Bitcoin trading around $106,659 and Ethereum at $2,446, the fund’s portfolio allocation emphasizes Bitcoin dominance while offering investors some ETH exposure.
Conclusion: Strategic Positioning Amid Regulatory Uncertainty
While the ETF’s approval remains uncertain, the NYSE’s rule change filing demonstrates real institutional momentum. It also represents Trump Media’s commitment to establishing a foothold in the crypto financial space, aligning its media brand with digital asset innovation and potentially swaying a politically engaged investor base.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.