Cryptocurrency Gets a Shoutout in New Track “What Did I Miss”
In his latest release, Drake draws parallels between volatile friendships and Bitcoin’s price swings, delivering a now-viral lyric: “Could be down this week, then I’m up next week.” The track, titled “What Did I Miss,” marks yet another public moment where the global superstar blends his music with his growing ties to the crypto world.
A Longstanding Relationship With Bitcoin
This isn’t the first time Drake has referenced Bitcoin or crypto culture. The rapper is known for placing multi-million-dollar wagers in BTC on major sports events through his partnership with the crypto gambling platform Stake. His betting history includes high-stakes gambles on the UFC, Formula One, and the NBA, some of which ended in notable losses, sparking the popular meme phenomenon known as the “Drake Curse.”
Despite the memes, Drake remains unapologetic. He recently addressed the curse by saying he’s simply a “flawed sports bettor.” Regardless of his outcomes, his crypto activity has earned him a leading role in the mainstream narrative around digital assets and Web3 entertainment.
$100 Million Deal and Crypto Investments
Drake’s partnership with Stake is estimated to be worth over $100 million per year, making it one of the most high-profile celebrity endorsements in the crypto gambling space. Beyond gambling, he has also made strategic investments in blockchain firms, including a stake in MoonPay, a crypto payments platform.
He has also featured hardware wallets on social media, subtly reinforcing his belief in self-custody and digital asset security.
Bitcoin Volatility Mirrors Personal Themes
The timing of Drake’s Bitcoin reference is also noteworthy. The Bitcoin Volatility Index (DVOL) recently fell to 38, its lowest level in nearly two years, sparking speculation about a potential breakout. The lyric “down this week, up next week” echoes the uncertainty — and opportunity — often tied to Bitcoin’s market behavior.
Celebrity Influence in Web3 Culture
Drake’s consistent alignment with crypto not only highlights Bitcoin’s cultural influence, but also underscores how celebrities are driving interest across younger, mainstream audiences. With both his lyrics and lifestyle, Drake is helping shape the conversation at the intersection of entertainment, finance, and technology.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss