Metaplanet, a Japan-based publicly traded firm, has significantly expanded its Bitcoin holdings, acquiring 2,205 BTC in its latest purchase. The company’s total Bitcoin treasury now stands at 15,555 BTC, reinforcing its position as one of Asia’s largest corporate Bitcoin holders.
$213 Million Bitcoin Acquisition at ¥15.64M Per BTC
In a regulatory filing issued on July 7, 2025, Metaplanet disclosed that it had purchased the additional 2,205 BTC at an average price of ¥15.64 million per bitcoin. The total investment for this round equaled approximately ¥34.49 billion, or $213 million at current exchange rates.
This latest acquisition raises the company’s total Bitcoin investment to ¥225.82 billion ($1.38 billion), with a blended average purchase price of ¥14.52 million per BTC. The strategy continues to align with Metaplanet’s treasury model of storing value in Bitcoin as a long-term hedge against fiat currency volatility.
BTC Yield Reflects Shareholder Value
Metaplanet tracks its treasury performance using a custom metric called BTC Yield, which measures the percentage change in Bitcoin holdings per fully diluted share. This metric isolates the impact of accretive treasury activity and dilution on shareholder exposure to Bitcoin.
For the quarter ending June 30, Metaplanet reported a BTC Yield of 95.6%, down from an unusually high 309.8% yield in the previous quarter. This still represents a strong quarter-on-quarter increase in value allocated per share and reflects the effectiveness of the firm’s treasury management strategy.
Performance Metrics for Shareholder Transparency
In addition to BTC Yield, Metaplanet also tracks:
- BTC Gain: a metric showing hypothetical increases in BTC per share
- BTC Yen Gain: reflecting performance in yen-denominated terms
These metrics provide investors with a transparent view of the company’s strategic intent and the relative performance of Bitcoin investments across periods.
Strategic Implications
Metaplanet’s consistent accumulation of Bitcoin highlights growing institutional adoption of digital assets in Asia. As Japan maintains a regulated crypto environment, companies like Metaplanet are pioneering corporate Bitcoin strategies that may influence other publicly listed firms in the region.
With BTC currently trading above $108,800, the value of Metaplanet’s holdings places it among the top corporate Bitcoin treasuries globally.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

