Joint venture aims to build one of the largest corporate crypto treasuries
Trump Media & Technology Group (TMTG), the parent company of Truth Social, has completed an agreement with Crypto.com to establish a massive $6.4 billion treasury in Cronos (CRO), the exchange’s native token. The move deepens ties between the Trump administration and the digital asset industry while positioning the platform as a future hub for crypto rewards.
Initial purchase of 684.4 million CRO
As part of the first phase, Trump Media will acquire 684.4 million CRO tokens at roughly $0.153 each, totaling about $105 million. The deal will be carried out through an equal mix of stock and cash, with both CRO tokens and Trump Media shares subject to a lockup period.
The treasury initiative stems from Trump Media Group CRO Strategy, a joint venture between TMTG, Crypto.com, and Yorkville Acquisition. According to the companies, the new entity will accumulate CRO over time while exploring rewards-based integrations for Truth Social users.
“This agreement lays the foundation for one of the largest dedicated crypto treasuries in the market, strengthening both liquidity and long-term adoption of CRO,”According to BITX .
The announcement had a significant impact on markets. The CRO token surged more than 66% since Aug. 26, reaching around $0.27 at the time of publication. Investors interpreted the deal as a strong endorsement of Cronos by a major media and political brand.
Political and market implications
The partnership highlights a tightening link between US politics and digital assets. Crypto.com CEO Kris Marszalek, who attended a White House summit earlier this year, said the company is exploring ways to expand into the US market.
In a recent interview, Marszalek noted that Crypto.com generated $1.5 billion in revenue in 2024 and is considering a potential US listing.
With the new CRO treasury plan, Trump Media and Crypto.com are set to reshape how corporate treasuries interact with digital assets, marking a bold experiment in merging media influence and crypto finance.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.