World Liberty Financial and Family-Backed Tokens Drive Massive Windfall
U.S. President Donald Trump’s second term has coincided with a remarkable surge in his family’s wealth — much of it stemming from a rapidly expanding crypto empire.
According to a Financial Times investigation, the Trump family’s crypto ventures have generated over $1 billion in pre-tax profits over the past year, powered by projects like World Liberty Financial (WLFI) and a series of family-branded memecoins.
Eric Trump told the FT the family’s actual earnings were “probably more” than reported, as token valuations and secondary revenues continue to climb.
World Liberty Financial: The Core of Trump’s Crypto Empire
At the center of the Trump family’s digital wealth is World Liberty Financial, a crypto firm launched by Trump’s sons and close allies. The company has issued billions of dollars in tokens and stablecoins and lists President Trump as “co-founder emeritus” on its official website.
World Liberty Financial has evolved into one of the fastest-growing crypto enterprises in the U.S., offering tokenized lending, payments, and stablecoin services.
In June, Trump disclosed $57.4 million in personal income tied to WLFI. However, the FT reports that after a major token unlock last month, the family’s total stake surged to $5 billion, yielding over $550 million in profits from WLFI this year alone.
Trump Family Memecoins: TRUMP and MELANIA
The family’s crypto activity extends beyond WLFI to include officially branded memecoins such as:
- Official Trump (TRUMP) — currently priced around $6.11
- Official Melania Meme (MELANIA) — trading near $0.12
Together, the two tokens have generated hundreds of millions in profits, largely from token sales and trading fees.
According to the FT:
- The TRUMP token has brought in $362 million, despite being down over 90% from its all-time high.
- The MELANIA token has yielded $65 million, but has plunged more than 99% from its peak.
Stablecoin Success: USD1 Ranks Among Global Leaders
In addition to memecoins, the Trump family has reaped $42 million from USD1, a stablecoin issued by World Liberty Financial.
Launched in April 2025, USD1 has rapidly grown into the fifth-largest stablecoin globally, with a market capitalization of $2.68 billion, according to CoinMarketCap.
This success underscores the family’s strategy to merge political branding with crypto-financial infrastructure, capitalizing on Trump’s pro-blockchain rhetoric during his presidency.
Beyond token ventures, Trump’s stake in Trump Media & Technology Group — parent company of Truth Social and an emerging Bitcoin treasury platform — is now valued at approximately $1.9 billion.
Meanwhile, Erebor, a Peter Thiel–backed bank aiming to serve crypto, AI, and tech startups, recently gained preliminary regulatory approval. Reports suggest the institution has ties to Trump’s business network, strengthening his reach across fintech and digital asset ecosystems.
Trump’s expanding crypto portfolio underscores how political influence and digital finance are increasingly intertwined.
The family’s next move reportedly involves raising at least $200 million through their memecoin startup to build a digital-asset treasury — aimed at buying back tokens and supporting long-term price stability.
If successful, it could further solidify the Trump family’s position as one of the most powerful forces in global crypto, blending politics, branding, and blockchain economics into a multi-billion-dollar empire.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.