The classic American burger chain is now stacking sats, donating to Bitcoin development, and rewarding customers with BTC for every “Bitcoin Meal.”
Fast Food Meets Bitcoin Treasury
American fast-food franchise Steak ’n Shake has officially joined the Bitcoin movement — announcing the creation of a strategic Bitcoin reserve funded entirely through BTC payments made in its restaurants.
“All payments received in Bitcoin will be placed in our strategic Bitcoin reserve,” the company said in an X post on Friday, earning applause from Bitcoin advocates.
As part of the initiative, 210 satoshis (sats) — roughly $0.23 worth of BTC — from every Bitcoin Meal purchase will be donated to OpenSats, a nonprofit that supports open-source Bitcoin and Lightning Network development.
How Much Bitcoin Can They Accumulate?
While the exact number of Bitcoin payments remains undisclosed, Steak ’n Shake’s quarterly earnings give a glimpse of its potential BTC accumulation.
- Q2 2025 revenue: $69.3 million — up 12% year-over-year.
- Same-store sales: Up 10.7% quarter-on-quarter.
- Q3 2025: Sales growth accelerated to 15%, with Bitcoin users credited for part of the boost.
Even if Bitcoin payments represent a small slice of total sales, the move positions Steak ’n Shake among the few mainstream restaurant brands integrating BTC into their balance sheet.
Beyond stacking sats, the company claims that Bitcoin transactions help cut payment processing costs by nearly 50% compared to traditional credit cards.
Customers Earn Bitcoin for Every Burger
In partnership with Fold, Steak ’n Shake is offering a $5 Bitcoin reward for every “Bitcoin Meal” or “Bitcoin Steakburger” purchased. Customers can redeem their BTC through the Fold app by scanning their receipt.
“Bitcoin goes mainstream when it starts showing up in everyday life,” said Will Reeves, CEO of Fold.
“For many people, this will be the first time they ever own Bitcoin — and it’ll come from something as simple as grabbing a burger.”
The promotion will run for a limited time across approximately 400 U.S. locations.
A Symbolic Step Toward Real-World Bitcoin Adoption
While Steak ’n Shake’s Bitcoin reserve may not rival the holdings of corporate giants like MicroStrategy or Tesla, the move demonstrates how Bitcoin can integrate into consumer culture — one burger at a time.
It also sends a message that Bitcoin isn’t just for investors or tech enthusiasts — it’s becoming part of everyday commerce, helping both companies and customers save fees, earn rewards, and support open-source innovation.
Steak ’n Shake’s Bitcoin experiment might not make it the next corporate whale — but it’s a tangible example of how real-world adoption starts small. Whether it’s a happy meal for hodlers or a nothingburger, it’s clear that Bitcoin is finding a place at the dinner table.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.