A new Schwab Asset Management report reveals that 45% of ETF investors plan to invest in crypto ETFs — equaling interest in bond ETFs and signaling growing confidence in digital assets.
A recent Schwab Asset Management survey shows that crypto exchange-traded funds (ETFs) are rapidly gaining mainstream traction among U.S. investors.
According to the firm’s “ETFs and Beyond” report, 45% of respondents said they plan to invest in crypto ETFs, a figure that matches interest in bond ETFs and trails only U.S. equity ETFs at 52%.
This level of enthusiasm surprised analysts, given crypto’s relatively small share of the ETF market.
Body: Analysts Call Crypto ETF Demand ‘Shocking’
Bloomberg’s senior ETF analyst Eric Balchunas described the survey results as “shocking”, noting the disproportionate interest compared to market size.
The survey, conducted among 2,000 investors aged 25 to 75, focused on individuals with at least $25,000 in investable assets and prior experience trading ETFs within the past two years.
The findings underscore how crypto ETFs are transitioning from niche products to mainstream investment vehicles, especially as regulatory clarity improves and investor education expands.
Millennials Lead the Charge into Crypto ETFs
The report highlights that Millennial investors (ages 29–44) are driving much of this momentum, with 57% indicating plans to buy crypto ETFs — far higher than 41% of Gen X and only 15% of Baby Boomers.
This generational divide reflects a broader trend of younger investors embracing digital assets as part of diversified portfolios, drawn by their accessibility and potential high returns.
A remarkable 94% of respondents said ETFs help them keep portfolio costs low, while nearly half agreed ETFs provide access to niche or alternative investment strategies.
The report concludes that the ETF landscape is evolving beyond traditional assets, with crypto-based products now standing shoulder-to-shoulder with bonds in investor demand — a sign that digital finance is firmly entering the mainstream investing playbook.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.