Concerns Rise Over Club’s Deal With Little-Known Blockchain Company
FC Barcelona is facing intense scrutiny after announcing a sponsorship agreement with the obscure crypto firm Zero-Knowledge Proof (ZKP). The deal, which designates ZKP as the club’s Official Cryptographic Protocol Partner until 2028, has raised questions about transparency, risk, and the club’s due-diligence process. Supporters fear the partnership may expose fans to high-risk digital assets without proper safeguards.
Growing Doubts Over ZKP’s Legitimacy
ZKP claims to specialize in privacy-focused blockchain infrastructure and decentralized AI, but its public profile appears unusually thin. The firm’s first activity on X coincided with Barcelona’s announcement, and its account follows only a few entities. Its limited online footprint and unverified claim of raising $100 million have intensified skepticism.
The company states that its mission is to secure user data through cryptographic verification methods. However, industry analysts note that the firm’s lack of transparency mirrors past questionable crypto partnerships seen in football, where clubs unknowingly aligned with unstable or unproven companies.
Experts and Former Executives Sound Alarm
Observers within the football community have voiced strong concerns. Critics argue that a global institution like Barcelona should exercise greater caution, especially amid heightened regulatory attention on digital-asset firms. Some former club executives question why leadership would proceed with a sponsor displaying multiple red flags.
Barcelona Issues Clarification
In response to the backlash, Barcelona stressed that it has no involvement with any token associated with ZKP and that the sponsorship does not include token launches or promotions. The club reiterated its commitment to transparency and stated that any further information will be disclosed once verified.
The controversy emerges as Barcelona continues navigating financial pressure stemming from past transfer spending. While the club has recently explored digital-asset opportunities, critics argue that caution is essential when partnering with emerging crypto firms.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.