New Multi-Year Deal Integrates Event Forecasting Across TV, Digital and Subscription Platforms
CNBC has entered a multi-year partnership with Kalshi, a regulated U.S. prediction market operator, to integrate real-time forecasting data into its financial news programming. The collaboration will begin rolling out in 2026, marking one of the most significant moves yet to incorporate prediction market analytics into mainstream financial reporting.
Under the agreement Kalshi’s probability data will appear across major CNBC shows, including Squawk Box and Fast Money. The network will introduce a dedicated on-screen ticker delivering live forecast movements, giving viewers immediate insight into market expectations around elections, economic releases and other major events.
Kalshi will also launch a CNBC-branded page on its own platform, highlighting curated markets selected in partnership with the network. The integration is framed as a shift toward forecast-driven financial journalism, offering context not just on events as they happen, but on how markets expect them to unfold.
Prediction Markets Gain Momentum Across U.S. Media
The partnership follows Kalshi’s newly announced integration with CNN, where similar forecasting data will be used in newsroom reporting. Kalshi, founded in 2018, has ggrown into one of the largest regulated event-trading platforms in the country. Its recent $1 billion funding round at an $11 billion valuation put both co-founders into billionaire status with CEO Luana Lopes Lara becoming the youngest self-made woman billionaire globally.
While Kalshi leads the regulated U.S. segment, blockchain-based Polymarket continues to scale rapidly. The platform has secured deals with DraftKings, PrizePicks and TKO Group Holdings, positioning itself as the official prediction partner for UFC and Zuffa Boxing. Following CFTC approval to operate an intermediated platform, Polymarket users currently price a 99% probability that its full U.S. launch will occur in 2025.
Prediction markets are increasingly being viewed as valuable barometers for real-world sentiment—an insight that major newsrooms are now moving to embed directly into their coverage.
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