New product roadmap highlights push toward an all-in-one financial ecosystem
Coinbase has outlined an ambitious expansion strategy, revealing a broad slate of new products that extend well beyond its core crypto exchange business. Announced during its recent System Update conference, the initiatives underscore Coinbase’s goal of becoming a comprehensive financial platform spanning trading, payments, investing, and onchain services.
Stock Trading and Prediction Markets Added
A key launch is stock trading directly within Coinbase, enabling users to buy and sell equities alongside digital assets. The company also introduced prediction markets allowing users to take positions on outcomes across areas such as politics and sports, tapping into a sector projected to grow rapidly over the coming decade.
Coinbase is rolling out Coinbase Advisor, an AI driven investment tool designed to provide portfolio guidance across crypto, stocks, and prediction markets. The service blends automated insights with human portfolio oversight and is currently available in limited beta.
Custom Stablecoins Built on USDC
Another major initiative is the launch of custom stablecoins backed by USDC, enabling businesses to issue branded digital dollars. This approach allows companies to integrate payments and onchain transactions directly into their products.
Coinbase also announced Coinbase Tokenize, an end-to-end solution for bringing real-world assets onchain, covering issuance, custody, compliance, and trading. In parallel, decentralized trading support is expanding through deeper integration with Solana-based assets.
Finally, the platform is streamlining futures and perpetual contracts, offering users more flexible access to leveraged trading across crypto and traditional markets.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.