Strategy is once again drawing market attention after signaling a potential additional Bitcoin acquisition, following a $1.25 billion purchase completed last week. The move reinforces the company’s aggressive approach to expanding its digital asset reserves in early 2026.
Since the beginning of the year, Strategy has acquired 14,910 BTC, starting with 1,283 bitcoins in early January, followed days later by a significantly larger purchase of 13,627 BTC. As a result, the firm now holds more than 687,000 bitcoins, making it one of the largest corporate holders of BTC globally. The average acquisition cost stands near $75,350 per cooin well below current market prices hovering above $92,000, leaving the reserve solidly in profit.
In an X post on Saturday;
A recent social media post featuring the phrase “Bigger Orange” has been widely interpreted as a signal of another upcoming buy, consistent with past patterns that preceded large allocations. This approach has become a recognizable feature of Strategy’s Bitcoin accumulation strategy.
While the company’s digital asset position remains strong, equity performance has lagged, with shares down over 50% year-on-year. Strategy has financed its purchases primarily through convertible debt issuance, a structure that could face pressure as conversion windows open in 2027 and 2028.
Despite long-term debt considerations, the company maintains that its capital position remains resilient, keeping Bitcoin accumulation at the center of its corporate strategy.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.