U.S. fast-food chain Steak ’n Shake has added $5 million worth of Bitcoin to its Strategic Bitcoin Reserve, reinforcing its commitment to integrating cryptocurrency into its financial strategy. The move brings the company’s total Bitcoin holdings to approximately $15 million, or around 167.7 BTC, based on recent market prices.
The company has pledged that all customer payments made in Bitcoin will be directed straight into its reserve, linking operational performance directly to digital asset accumulation. While the precise breakdown of holdings remains undisclosed, the increase follows a previously announced $10 million allocation earlier this year.
Bitcoin Adoption Linked to Sales Growth
Steak ’n Shake reported that same-store sales across company-owned and franchise locations have grown 18% so far in 2026, attributing part of this momentum to its Bitcoin strategy. The company highlighted that its focus on improving food quality, combined with financial technology adoption, is reshaping its competitive position within the fast-food sector.
Corporate Bitcoin Holdings Continue to Grow
Corporate interest in Bitcoin has accelerated over the past year, with public treasury companies now holding approximately 1.13 million BTC, valued at more than $101 billion. Steak ’n Shake’s approach reflects a broader trend where businesses view Bitcoin as both a long-term financial reserve and a tool for customer engagement.
The company has also announced plans to offer Bitcoin-based bonuses to hourly employees, further embedding digital assets into its operations.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.