In a bold display of long-term confidence in Bitcoin, leading corporate entity Strategy has purchased 7,390 BTC for a staggering $765 million, marking another massive investment in the world’s largest cryptocurrency. This brings the company’s total Bitcoin holdings to 576,230 BTC, further cementing its position as one of the biggest institutional holders globally.
“We remain committed to our Bitcoin accumulation strategy as a long-term store of value,” said the company’s CFO during the announcement.
Corporate Bitcoin Treasuries Surge in 2025
The move comes amid a growing trend of corporations boosting their crypto reserves, treating Bitcoin as a hedge against inflation and a strategic treasury reserve asset. Strategy’s aggressive approach aligns with a broader wave of institutional adoption in 2025, driven by growing macroeconomic uncertainty and the continued debasement of fiat currencies.
This latest purchase was made at an average price of $103,531 per BTC, reflecting strong bullish sentiment even as Bitcoin flirts with its all-time highs near $107,000.
Strategy’s Bitcoin Bet: A Long-Term Vision
Strategy has been steadily accumulating Bitcoin for years, and this latest buy brings its holdings to a total valued at over $59 billion (at current BTC prices). With each strategic buy, the firm sends a powerful signal to both institutional and retail markets.
💬 “Bitcoin is not just a digital asset; it’s our balance sheet backbone,” a company spokesperson added.
In recent quarters, Strategy has implemented advanced treasury management tools, including Bitcoin-backed credit lines, yield-generation strategies, and multi-signature cold storage to ensure both liquidity and security.
Implications for the Broader Crypto Market
The announcement sent ripples across the crypto space, reinforcing confidence in Bitcoin as a safe haven and treasury reserve. Analysts believe this move could encourage more public companies to follow suit, especially as spot Bitcoin ETFs and regulatory clarity continue to make crypto more accessible to institutions.
Bitcoin’s price surged by over 3% within hours of the announcement, signaling renewed bullish momentum.