eToro (ETOR) has significantly expanded its U.S. cryptocurrency offerings, adding 12 new tokens including Dogecoin (DOGE), XRP, and Shiba Inu (SHIB), just weeks after going public on the Nasdaq.
The additions mark a major step forward in the company’s efforts to capture more of the U.S. retail trading market, directly challenging incumbents like Coinbase and Robinhood.
Key Highlights
- New Tokens Added in U.S.:
- Dogecoin (DOGE)
- Cardano (ADA)
- XRP (XRP)
- Shiba Inu (SHIB)
- Aave (AAVE)
- Chainlink (LINK)
- Compound (COMP)
- Ethereum Classic (ETC)
- Litecoin (LTC)
- Uniswap (UNI)
- Stellar (XLM)
- Yearn Finance (YFI)
- Total available tokens in the U.S. now: 15, including Bitcoin (BTC), Ethereum (ETH), and Bitcoin Cash (BCH), which were previously the only tradable crypto assets.
IPO Success Fuels Expansion Strategy
eToro’s expansion comes on the heels of its successful Nasdaq IPO under ticker “ETOR”, where the company raised $310 million. Despite macroeconomic headwinds, shares have held firm, currently trading around $64.15, well above the IPO price of $52.
“Our Nasdaq debut gives us the foundation to accelerate U.S. crypto growth and broaden access to digital assets for retail investors,” said a spokesperson from eToro.
Strategic Positioning Against U.S. Competitors
With this latest rollout, eToro aims to close the feature gap with major U.S. platforms. Coinbase and Robinhood have long offered a broader set of altcoins, and eToro’s latest update is clearly designed to appeal to retail users seeking diverse asset exposure in one place.
This move also arrives as stablecoin issuer Circle revives its own IPO plans, signaling a renewed wave of public crypto companies amid a still-volatile market.
Conclusion: eToro Is Back in the Game
With an expanded token roster, strong IPO performance, and rising retail demand, eToro is positioning itself as a serious competitor in the U.S. crypto trading space. If user adoption follows, this could be a turning point in the company’s North American strategy.