Eric Trump and Donald Trump Jr. made headlines at the Bitcoin 2025 conference in Las Vegas, projecting Bitcoin could hit $170,000 or higher by the end of 2026. The brothers cited growing global adoption, institutional interest, and personal experience in crypto as key drivers.
Trump Sons See $170K Bitcoin Ahead
Eric Trump quipped that Bitcoin could “clear the moon” next year, while Don Jr. estimated BTC could land between $150K and $175K by the end of 2026.
“Every single day, people are allocating billions of dollars to it,” Eric said. “0.1 Bitcoin is going to be worth a fortune.”
Bitcoin recently hit an all-time high of $112,000 on May 22, capping a 45% rally from early April. It currently trades near $107,500.
Crypto Ventures: Stablecoins, Mining, and Treasury
The Trump family is deeply embedded in crypto business:
- World Liberty Financial is launching a stablecoin.
- American Bitcoin, tied to Hut 8 Corp. and Trump’s American Data Centers, is going public via SPAC.
- Trump Media & Technology Group plans to raise $2.5 billion to form a Bitcoin treasury.
Eric Trump confirmed, “We’re long crypto. It’s a huge part of everything we do right now.”
Michael Saylor Inspired the Crypto Move
Eric credited MicroStrategy’s Michael Saylor as a key influence. Saylor, a longtime Trump family friend, reportedly advised them to mortgage Mar-a-Lago to buy Bitcoin.
“I’ve never seen a titan of any industry encourage others to compete like that,” Eric said.
Global Bitcoin Adoption Accelerating
Eric noted that Bitcoin treasury strategies are now being adopted by institutions, including royal families and private offices in the Middle East, Asia, and Africa.
“A year ago, under 100 companies were doing it. Now it’s going global,” he said.
Crypto vs. Traditional Finance
Eric also shared that personal experiences with debanking turned him toward crypto:
“My accounts just stopped working. You realize how corrupt the system is… the system was weaponized.”
In response, House Democrats, led by Rep. Maxine Waters, introduced a bill to ban politicians and families from trading crypto amid ongoing TRUMP memecoin and WLF token investigations.
“Crypto makes the system cheaper, faster, safer, and more transparent,” Eric declared.

