Aave Labs is retiring its Avara brand, which previously housed initiatives like the Family crypto wallet and the social media platform Lens, to concentrate on decentralized finance. CEO Stani Kulechov stated that the umbrella brand is no longer needed as Aave doubles down on its core mission of bringing DeFi products to a broader audience.
The Family wallet, an iOS-based app designed for general crypto management, will also be phased out. Kulechov noted that onboarding millions of users requires targeted experiences—such as savings and lending—rather than generic wallets. Accounts associated with Family will remain part of Aave’s core infrastructure but the app itself will cease onboarding new users after April 1, 2026, with continued access for existing users until April 1, 2027.
Consolidation Under Aave Labs
Moving forward, all Aave products, including Aave App, Aave Pro, and Aave Kit, will operate directly under Aave Labs. The restructure aims to unify teams and focus resources on the flagship lending protocol and other DeFi offerings. Aave recently handed over stewardship of Lens to Mask Network, maintaining only an advisory role in that project.
Aave remains the largest DeFi protocol by total value locked, holding approximately $30 billion well ahead of Lido at $21.7 billion. The AAVE token has remained relatively stable, trading near $127, reflecting steady investor confidence despite the brand consolidation.
This strategic refocus positions Aave to streamline its operations while continuing to expand its core DeFi ecosystem.
Disclaimer
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