Bitget Wallet, one of the world’s fastest-growing Web3 wallets, has officially launched its new brand identity and a global movement titled “Crypto for Everyone.” This strategic transformation highlights the company’s commitment to making cryptocurrency accessible to users of all levels and regions.
🚀 From Trading Tool to All-in-One Crypto Super App
Previously known as BitKeep, Bitget Wallet has evolved into a comprehensive non-custodial wallet offering services such as multi-chain swaps, DeFi access, NFT support, and asset management.
“The new Bitget Wallet reflects our mission to simplify crypto and expand its utility,” said Alvin Kan, COO of Bitget Wallet.
The rebrand introduces a minimalistic new logo representing a compass arrow — symbolizing navigation, clarity, and direction in the Web3 space.
🌍 “Crypto for Everyone” Movement: $1 Million in Global Campaigns
To support its rebranding, Bitget Wallet has launched the “Crypto for Everyone” campaign, an inclusive initiative aiming to onboard the next 100 million Web3 users.
More than $1 million in giveaways and ecosystem rewards are being distributed as part of this campaign.
This effort includes strategic partnerships, community activities, educational content, and cross-platform events that promote Web3 accessibility and user empowerment.
📈 Explosive Growth in Emerging Markets
Bitget Wallet’s user base has surged, recording a 300% increase in active users over the past year. Notably:
- Africa: +959% growth
- Europe: +367%
- Middle East: +350%
These numbers highlight a growing global demand for decentralized financial tools and secure self-custody solutions.
Bitget Wallet currently supports 100+ mainnets and over 250,000 cryptocurrencies.
🛠️ All-New Features: Trade, Earn, Pay, and Discover
The platform now offers a four-pillar framework for users:
- Trade: Seamless cross-chain swaps on 130+ blockchains
- Earn: Staking and auto-yield features with upcoming Simple Yield Vault
- Pay: Crypto payments at 300+ major merchants (Amazon, Shopee, etc.)
- Discover: Market insights, token tracking, and a smart DApp browser
A “Simple Mode” is also being introduced for beginners, offering an easy-to-use crypto experience for new users.
🔐 Security and Innovation at the Core
Bitget Wallet reinforces its commitment to security with:
- MPC-based recovery systems
- Transaction screening
- AI-powered support bot (in development)
These features aim to make Web3 safer, smarter, and easier for everyone.
✅ Conclusion
The Bitget Wallet rebrand and “Crypto for Everyone” movement mark a significant step toward mainstream crypto adoption. With enhanced usability, global outreach, and powerful new features, Bitget Wallet is positioning itself as the go-to crypto super app for both new and seasoned users.