Armstrong envisions blockchain-based incorporation, fundraising, and public listings to make capital formation more transparent
Coinbase CEO Brian Armstrong has unveiled a bold vision to shift the entire startup lifecycle onto the blockchain, transforming how new companies are founded, funded, and scaled globally. Speaking on the TBPN podcast, Armstrong outlined how onchain fundraising and tokenized equity could create a more efficient, fair, and transparent capital formation system.
“You can imagine this whole life cycle coming onchain,” Armstrong said. “It could increase the number of companies that can raise capital and get started out there in the world.”
A Fully Onchain Startup Ecosystem
Armstrong explained that startups could soon incorporate, raise seed rounds, and go public entirely onchain, without relying on traditional banks or legal intermediaries. Using smart contracts, founders could instantly receive capital in USDC, begin generating revenue, accept crypto payments, and even launch public trading of tokenized shares on the blockchain.
The move aims to democratize startup finance, enabling founders worldwide to access investors directly while maintaining compliance through transparent onchain records.
Armstrong added that this transition would make fundraising “more efficient, more fair, and more transparent.”
With Coinbase shares up 10% this week, Armstrong’s onchain vision could mark the next frontier for startup finance, merging blockchain innovation with global capital markets to create a new, decentralized model for entrepreneurship.
Coinbase’s Strategic Move with Echo
The plan builds on Coinbase’s recent acquisition of Echo, a blockchain fundraising platform that has already facilitated over $200 million in capital raises for 200+ projects. Echo will initially operate independently but will later integrate into Coinbase’s ecosystem, connecting founders to Coinbase’s $500 billion in custody assets and a global investor network.
“If we can connect great builders with investors who have capital, we’re the perfect platform to accelerate innovation,” Armstrong said.
Regulatory Push and Market Momentum
Coinbase is also collaborating with U.S. regulators to expand access to onchain fundraising. Armstrong criticized existing accredited investor rules, noting that they exclude many individuals from early-stage opportunities that could now be opened through blockchain.
“We’re hoping to strike the right balance between consumer protection and access,” he explained.
Meanwhile, JPMorgan Chase recently upgraded Coinbase to “Overweight,” citing a $12–$34 billion opportunity from its Base layer-2 network and potential Base token launch.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.
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