New Platform Blends Traditional Finance and Crypto Access for Retail Investors

Galaxy Digital, the crypto-focused investment firm founded by Mike Novogratz, has officially launched GalaxyOne, a new financial platform that bridges traditional markets and digital assets. The move signals a growing effort to integrate regulated yield products with crypto exposure for U.S. retail investors.

The platform promises a 4% annual percentage yield (APY) on cash deposits and up to 8% APY through its Premium Yield program for accredited investors. Alongside these features, GalaxyOne allows users to trade both cryptocurrencies and U.S. equities within a single mobile application.

“We’ve spent years building institutional-grade infrastructure to serve sophisticated investors,” said Novogratz. “Now, we’re extending that advantage to individuals.”

Building a “Full Spectrum” Financial Service

Originally developed under the name Fierce, the platform was acquired by Galaxy in 2024 for around $12.5 million. It has since been rebranded and expanded to include GalaxyOne Cash, GalaxyOne Crypto, GalaxyOne Brokerage, and Galaxy Premium Yield.

Galaxy acquired all shares of Fierce Technology for about 12.5 million in 2024l

According to company executives, the goal is to create a “full-spectrum financial services provider” that blends the efficiency of fintech with the growth potential of digital assets. The app is currently available on both iOS and Android, catering to users seeking seamless access to yield, trading, and portfolio diversification.

“GalaxyOne delivers a unified opportunity to earn yield on cash, trade crypto, and invest in equities — all with institutional oversight and transparency,” said Zac Prince, managing director at Galaxy.

Rising Demand for Yield Products

The launch comes as investor appetite for yield-bearing instruments surges. With traditional banks offering minimal interest on deposits, platforms providing higher yield through crypto-linked opportunities are seeing record demand.

However, GalaxyOne will not offer yields on stablecoins at launch due to the U.S. GENIUS Act’s restrictions on yield-bearing stablecoins.

Industry observers believe this is only the beginning of a broader shift toward digitally integrated financial ecosystems, where investors can manage cash, crypto, and equities under one regulated umbrella.

“As technology reshapes how people invest, expectations are clear: more yield and easier access,” said Prince. “This launch marks the start of that evolution.”

Disclaimer

This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

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