Exor Says Juventus “Values Are Not for Sale” Amid Stablecoin Expansion Efforts
Juventus Football Club will remain under long-standing family control after its owner, Exor, formally rejected a binding all-cash takeover proposal from stablecoin issuer Tether. The offer would have valued the Italian football giant at just over €1 billion, marking one of the most ambitious attempts by a crypto-linked company to acquire a major European sports club.
Exor, which holds a 65.4% controlling stake in Juventus, confirmed that its board unanimously dismissed the unsolicited bid and reiterated it has no intention of selling shares to any third party. The proposal reportedly priced Juventus shares at €2.66 each, a premium to recent market trading but below the club’s perceived long-term strategic value.
In a public statement, Exor emphasized that Juventus has been part of the Agnelli family for more than a century, underscoring that the club’s identity, heritage, and values outweigh financial considerations. The company also reaffirmed its commitment to supporting Juventus’ current management and long-term sporting and commercial strategy.
Tether had indicated it was prepared to invest €1 billion in future development if the transaction proceeded, positioning itself as a long-horizon backer. The stablecoin issuer has already built a significant minority stake exceeding 10% and recently gained board representation.
Despite the rejection, the episode highlights the growing intersection between digital finance and elite sports ownership, even as traditional stakeholders draw firm lines around control and legacy.
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