Meta Launches USDC Stablecoin Payouts for Creators in Philippines and Colombia

Meta Platforms has introduced stablecoin-based creator payouts using USDC in the Philippines and Colombia, marking a renewed push into digital payments years after its failed Libra/Diem initiative.

USDC Payments Roll Out via Solana and Polygon

Creators on Meta’s platforms, including Facebook and Instagram, can now receive payouts directly in USDC through crypto wallets supported on the Solana and Polygon networks. The program is currently limited to select users in Colombia and the Philippines, with expansion planned for more than 160 markets.

Meta does not provide built-in fiat conversion, meaning users must rely on external exchanges to convert USDC into local currency. The company also noted it may switch payment methods in case of technical issues.

Polygon said Wednesday that ;

Stablecoins Strengthen Role in Creator Economy

The rollout targets Meta’s growing creator ecosystem, which includes influencers, educators, and entertainers. Facebook alone paid creators nearly $3 billion in 2025, reflecting strong growth in monetization across its platforms.

Industry data highlights increasing adoption of stablecoins for settlement, with USDC issued by Circle holding a market capitalization above $77 billion, while Tether remains the largest stablecoin in circulation.

Revival After Libra Project Collapse

This initiative comes years after Meta abandoned its earlier stablecoin project, originally known as Libra and later Diem, which was shut down in 2022 following regulatory resistance over financial stability, privacy, and compliance concerns.

Unlike that earlier attempt, the current rollout focuses on integration with existing stablecoin infrastructure rather than issuing a proprietary currency.

Expansion Signals Broader Payment Strategy Shift

With stablecoins increasingly used for global settlement, Meta’s move reflects a wider shift toward blockchain-based payouts in the creator economy. The planned expansion to additional markets suggests the company is testing scalable crypto payment infrastructure for long-term adoption.