Strategy Bitcoin Buying Could Reach $30 Billion in 2026, JPMorgan Says

Strategy could purchase nearly $30 billion worth of Bitcoin this year if its current buying pace continues, according to new estimates from JPMorgan analysts. The company has already acquired 145,834 BTC in 2026, valued at roughly $11 billion based on market prices.

Analysts noted that much of the recent accumulation happened while Bitcoin traded below Strategy’s estimated average purchase price of around $75,000. The report described the company’s buying activity as increasingly “opportunistic,” driven by market conditions and access to financing.

Bitcoin Holdings and Investor Demand Continue Rising

Strategy currently holds 818,334 BTC, making it the world’s largest corporate Bitcoin holder. At current market prices, those holdings are worth more than $65 billion.

JPMorgan analysts also pointed to strong investor demand for Strategy shares. The company’s premium to net asset value has climbed to nearly 26% over the past two months, helping improve financing conditions for additional Bitcoin purchases through equity and debt offerings.

The report added that ownership demand is now split almost evenly between retail and institutional investors, reflecting broader confidence in Strategy’s long-term Bitcoin-focused treasury model.