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X Paid Partnership Policy: Crypto Ban Not New, Misinformation Circulates
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X Paid Partnership Policy: Crypto Ban Not New, Misinformation Circulates

Claims circulating online about a “new” Paid Partnership Policy from X banning crypto promotions are inaccurate. Archived records show that the cryptocurrency industry has been listed as an “industry ineligible for paid partnership promotions” since at least June 27, 2024.

Tristan R.
By Tristan R.

Senior Author · March 1, 2026

2 min
Key takeaways
Claims circulating online about a “new” Paid Partnership Policy from X banning crypto promotions are inaccurate.
Archived records show that the cryptocurrency industry has been listed as an “industry ineligible for paid partnership promotions” since at least June 27, 2024.
The policy’s classification of crypto as a restricted promotional category is therefore not a recent development, contrary to claims spreading within online communities.

Claims circulating online about a “new” Paid Partnership Policy from X banning crypto promotions are inaccurate. Archived records show that the cryptocurrency industry has been listed as an “industry ineligible for paid partnership promotions” since at least June 27, 2024.

The policy’s classification of crypto as a restricted promotional category is therefore not a recent development, contrary to claims spreading within online communities.

Key Updates in the Latest Policy Version

A comparison between the 2024 archived version and the current Paid Partnership Policy reveals only procedural adjustments rather than a new ban.

First, disclosure language has been updated. Previously, creators were required to use “#ad.” The revised policy now requires clearer labeling such as “Ad” or “Promoted Content.”

Second, the reporting mechanism has changed from email-based complaints to a structured submission form.

Finally, a new clause clarifies that limited exceptions may be granted under specific circumstances.

Overall, the core restriction on crypto paid partnerships remains unchanged.

Disclaimer

This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

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Disclaimer

This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

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About the author

Tristan R.
Tristan R.

8+ years covering crypto markets, macro, and geopolitics. Previously at Decrypt and CoinDesk. Focused on the intersection of digital assets and traditional finance.