75 million U.S. Galaxy users gain streamlined access to digital assets, with global rollout ahead
Samsung has deepened its partnership with Coinbase, allowing millions of Galaxy smartphone owners in the United States to purchase cryptocurrencies directly through Samsung Wallet. The move marks a significant step in bringing digital assets to mainstream users by combining Samsung’s global reach with Coinbase’s trading platform.
Brian Armstrong, Coinbase’s co-founder and CEO, emphasized accessibility in the rollout. “This partnership will make crypto even more accessible to everyday users,” he said.
In its first phase, around 75 million Galaxy users in the U.S. will gain access to Coinbase One, the exchange’s subscription service that offers zero trading fees, enhanced staking rewards, and account protection against unauthorized access.
“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto — starting with the United States, and soon around the world,” said Shan Aggarwal, chief business officer at Coinbase.
With more than one billion Galaxy users worldwide, the integration has the potential to accelerate cryptocurrency adoption at scale. Industry analysts suggest the collaboration could significantly lower barriers for first-time investors who have been hesitant to navigate standalone exchanges.
Samsung Wallet evolves beyond payments
Samsung Wallet, which evolved from Samsung Pay in 2022, has steadily integrated digital asset services. Beyond payments, it now supports crypto transactions, installment purchases, peer-to-peer transfers, and digital identity features, positioning itself as a multifunctional financial hub on mobile devices.
Drew Blackard, senior vice president of mobile product management at Samsung Electronics America, said the expansion reflects the company’s broader vision. “Our goal is to let users explore and engage with crypto on a trusted platform from the convenience of their phones,” he explained.
Samsung currently accounts for roughly 13% of the world’s 7.4 billion smartphone users, giving the partnership strong potential to introduce cryptocurrencies to new demographics. A global expansion of the feature is expected in the coming months, which could signal one of the most significant bridges yet between mobile technology and digital finance.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.