Bitcoin treasury firm Strategy has acquired an additional 592 BTC for approximately $39.8 million, paying an average price of $67,286 per coin. The purchase brings the company’s total holdings to 717,722 BTC, reinforcing its position as the largest publicly listed corporate holder of Bitcoin.
According to a recent filing with the U.S. Securities and Exchange Commission, the latest acquisition was funded through proceeds from at-the-market sales of the company’s Class A common stock (MSTR). Strategy sold nearly 298,000 shares for about $39.7 million last week, with roughly $7.8 billion still available under the program.
Bitcoin Holdings, Unrealized Losses and Market Position
Strategy’s total Bitcoin holdings were accumulated at an average price of $76,020 per BTC, representing an aggregate cost of about $54.6 billion. With Bitcoin trading below that level, the firm is currently sitting on approximately $7.1 billion in unrealized losses. Its holdings account for more than 3.4% of Bitcoin’s fixed 21 million supply cap.
Executive Chairman Michael Saylor remains outspokenly bullish, recently stating that if Bitcoin is not going to zero, it is “going to a million.” He has characterized the current downturn as a milder crypto winter compared with previous cycles.
Saylor echoed that outlook in a post on X,
While Strategy continues to accumulate, other digital asset treasury firms have experienced pressure as share prices decline alongside Bitcoin. Market observers note that sustained volatility could test corporate balance sheets, potentially leading to consolidation within the sector if bearish conditions persist.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

