Michael Saylor’s crypto treasury firm Strategy plans to issue euro-denominated perpetual shares to raise capital for additional Bitcoin purchases and strengthen its balance sheet.
Strategy Launches Euro-Denominated Stock Offering
Crypto treasury company Strategy has filed for an initial public offering (IPO) of euro-denominated perpetual shares, marking its latest effort to expand its Bitcoin reserves. The offering, under the ticker STRE, aims to issue 3.5 million shares at 100 euros ($115) each, the company announced on Monday.
Strategy said net proceeds from the sale will be used to purchase more Bitcoin (BTC $104,152) and fund general corporate activities. The new stock carries a 10% annual cumulative dividend, paid quarterly beginning December 31, offering investors a yield-linked instrument tied indirectly to Bitcoin exposure.
Institutional-Only Access for European Investors
The company clarified that the STRE shares are limited to “qualified investors” in the European Union and the United Kingdom. The securities will not be available to retail investors, in compliance with regional financial regulations.
Barclays, Morgan Stanley, Moelis, and TD Securities have been named book-running managers for the offering, signaling high-level institutional participation.
Expanding Bitcoin Treasury Holdings
Founded by Michael Saylor, Strategy has become the largest corporate holder of Bitcoin, amassing 641,205 BTC valued at $47.49 billion. Earlier this week, the company disclosed an additional 397 Bitcoin purchase, continuing its steady accumulation strategy that began in mid-2020.
Saylor reiterated that Strategy’s core business model remains unchanged:
“Our focus is to sell digital credit, improve the balance sheet, buy Bitcoin, and communicate that clearly to investors,” he told analysts on a recent call.
Analysts Caution on Market Saturation
While Strategy’s Bitcoin-focused treasury model has inspired several copycat firms, analysts warn the space may face consolidation pressure as competition intensifies. Some believe smaller entrants might struggle to sustain capital inflows or maintain yield promises without significant acquisitions.
With this euro-based IPO, Strategy continues to cement its position as a global leader in Bitcoin treasury investment — leveraging traditional finance tools to advance a digital asset-first balance sheet model.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

