Strive Asset Management has allocated $50 million of its corporate treasury to STRC, the variable-rate perpetual preferred stock issued by Strategy. The investment accounts for more than one-third of Strive’s treasury reserves, reflecting growing institutional interest in yield-generating instruments tied to Bitcoin-focused strategies.
STRC allows companies to hold a liquid treasury asset with floating dividends rather than cash or money market funds. The Nasdaq traded preferred stock currently trades around $100, with a market capitalization of $3.85 billion and daily trading volume of $90.6 million. The variable dividend is set at approximately 11.5%.
Strive joins other companies such as Prevalon Energy, Anchorage Digital, and Oranjebtc in adding STRC to corporate balance sheets. The stock offers exposure to Bitcoin-linked yield while maintaining liquidity, supporting operational reserves and dividend obligations.
Strategy’s Digital Credit Model and Market Performance
STRC is part of Strategy’s “digital credit” framework, designed to generate yield and fund Bitcoin acquisitions. Strategy raised $2.5 billion through its STRC IPO in July 2025. Recent at-the-market sales helped the company purchase approximately 1,420 Bitcoin. Strive itself has issued its digital credit instrument, SATA, offering floating yields of around 13% with a market capitalization of $319 million.
This allocation signals a broader trend of corporates exploring Bitcoin linked treasury instruments for higher yield and strategic growth.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.