Bitcoin Strategy Sparks Market Frenzy for H100 Group
Sweden-based H100 Group, a publicly traded health and longevity company, has surged nearly 400% in less than a month following its bold move into Bitcoin. On Wednesday, the company announced a successful capital raise of $10.5 million (SEK 101 million) to expand its BTC treasury strategy, with shares jumping another 30% on the news.
“This marks the firm’s first formal funding round since its pivot to Bitcoin, and investor enthusiasm is running high.”
Major Crypto Figures Back the Raise
The fundraising drew support from crypto-focused investors and Nordic family offices, including Blockstream CEO Adam Back, UTXO Management, and other private wealth investors. The structure of the raise included:
- SEK 69.65 million via two share issues
- SEK 31.35 million in zero-interest convertible loans, maturing in five years
- Loan conversion rate set at SEK 1.75 per share
“The zero-interest convertible structure gives investors the option to convert to equity, signaling confidence in H100’s long-term vision.”
BTC Treasury Strategy Mirrors a Proven Playbook
The funding will directly support H100’s Bitcoin acquisition plan, mirroring a growing trend among public firms seeking long-term exposure to crypto assets. The strategy follows in the footsteps of corporate pioneers like Michael Saylor, who popularized using share and debt issuance to accumulate BTC on corporate balance sheets.
“H100 is part of a growing wave of companies viewing Bitcoin not just as an investment, but as a strategic reserve asset.”
Since announcing its first BTC purchase on May 22, H100 has gained significant market momentum, with its stock price multiplying nearly fourfold — a dramatic shift for a company originally focused on health and longevity.
Market Outlook and Investor Confidence
This successful raise represents the first tranche of a broader funding plan, with more capital potentially coming in future rounds. The company’s leadership, led by CEO Sander Andersen, aims to position H100 as a hybrid between biotech and digital asset resilience.
“Investor interest is expected to grow as H100 continues to align its treasury with Bitcoin’s deflationary narrative.”
With Bitcoin adoption rising among institutions and public companies, H100’s move reinforces the growing view of BTC as digital gold in modern finance.