Stablecoin Issuer Seeks Full Control of Iconic Italian Soccer Team
Stablecoin issuer Tether has made a bold move into professional sports, submitting a binding all-cash offer worth approximately $1 billion to acquire Juventus Football Club, one of Italy’s most successful soccer teams. The proposal targets the 65.4% controlling stake held by Exor, the Agnelli family’s investment company.
According to Tether, the offer includes a commitment to purchase all remaining outstanding shares at the same price, should Exor agree to sell its controlling interest. Juventus is publicly listed and currently carries a market capitalization of roughly €944 million, following a recent rise in its share price.
However, reports indicate the bid has already been rejected by Exor, with sources close to the holding company stating that Juventus is not for sale. Neither Exor nor Tether has publicly confirmed further negotiations.
Tether said it is prepared to invest €1 billion in long-term development and financial support for the club if the acquisition proceeds. The company emphasized its strong balance sheet and long-term investment horizon as key strengths behind the proposal.
The stablecoin issuer has steadily increased its involvement with Juventus over the past year, first acquiring a minority stake before raising its ownership above 10% and securing board representation. The attempted takeover highlights Tether’s broader strategy to diversify beyond stablecoins, following investments in artificial intelligence, robotics, and digital health platforms.
If successful, the deal would mark one of the most high-profile acquisitions of a major European sports club by a crypto-native firm, underscoring the growing intersection between digital finance and global sports ownership.
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