World Liberty Financial Implements Aggressive Buyback Strategy to Support Token.
The Trump family-backed World Liberty Financial (WLFI) has ramped up its token buyback program, purchasing nearly $7.7 million worth of WLFI tokens to stabilize prices as the asset remains down nearly 50% since its launch. Blockchain data from Lookonchain indicates the platform acquired the tokens at an average price of $0.16 per WLFI, signaling a renewed effort to reduce circulating supply and stimulate demand.
This buyback dwarfs the previous $1.06 million WLFI purchase on September 27, which also involved burning $1.43 million worth of tokens, permanently removing them from circulation. Earlier in September, WLFI governance approved the use of 100% of the project treasury’s liquidity fees for token buybacks and burns, a mechanism designed to increase token scarcity and support prices.
Despite these measures, WLFI has only recovered modestly, showing a 13% gain over the past week, while remaining over 48% below its January launch price, according to CoinMarketCap. Analysts note that large-scale buybacks can temporarily lift prices, but sustained growth depends on broader market sentiment and adoption.
The Trump family’s stake in WLFI reportedly surged to around $5 billion following the scheduled unlock of 24.6 billion tokens in early September. However, the family’s cryptocurrency ventures suffered losses following the $19 billion crypto market crash on October 10, with their overall fortune falling from $7.7 billion to $6.7 billion by November.
The family’s cryptocurrency portfolio, including WLFI tokens, the Official Trump memecoin, and World Liberty Financial USD (USD1) stablecoins, generated approximately $802 million in income during the first half of 2025, highlighting the scale of their exposure to digital assets.
At present, WLFI-tagged wallet addresses continue to hold $7.5 billion worth of WLFI tokens, according to blockchain data from Arkham, making it the largest single holding in the Trump family’s crypto portfolio. Observers suggest that continued buybacks and strategic burns will be critical if WLFI is to recover its initial value amid ongoing market volatility.
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