Crypto Venture Expands USD1 Loyalty Program Across Six Major Exchanges
In a major move to reward early supporters, World Liberty Financial (WLFI) — a crypto firm tied to U.S. President Donald Trump — has announced a $1.2 million airdrop of its native WLFI tokens to participants of the USD1 stablecoin loyalty program.
According to the company’s statement, around 8.4 million WLFI tokens will be distributed across six leading exchanges — Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC. The airdrop targets users who actively participated in the USD1 Points Program, launched two months ago to accelerate the adoption of World Liberty’s dollar-backed stablecoin, USD1.
The USD1 Points Program allows users to earn points through trading USD1 pairs and maintaining token balances on partner platforms.
USD1 Stablecoin Gains Traction in Global Markets
The USD1 stablecoin, issued by World Liberty Financial and custodied by BitGo, has quickly climbed to become the sixth-largest stablecoin globally, holding a market capitalization of $2.94 billion, as per CoinMarketCap data.
In a notable development earlier this year, Abu Dhabi investment firm MGX opted to use USD1 to settle its $2 billion investment in Binance, marking a first-ever institutional investment in the exchange using a stablecoin.
“This is only the beginning,” World Liberty stated, hinting at plans to expand its rewards ecosystem to include DeFi integrations and additional venues for earning and redeeming points.
At the time of writing, WLFI trades at $0.14, showing a modest 0.5% daily decline and remaining nearly 70% below its all-time high of $0.46 recorded in September.
Despite market fluctuations, Trump’s digital finance ventures have generated over $1 billion in pre-tax profits within a year, according to industry data. The Trump family’s stake in World Liberty Financial reportedly surged to $5 billion following a recent token unlock, contributing $550 million in WLFI profits this year alone.
The family’s growing crypto portfolio, including branded memecoins and the USD1 stablecoin, underscores their expanding influence in the digital asset economy.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.