Trump Media and Technology Group (DJT) has announced the completion of a major $2.44 billion capital raise, with plans to use the proceeds to build a substantial Bitcoin (BTC) treasury. The move positions the company to become one of the largest publicly-traded U.S. holders of bitcoin, following a growing trend among institutions to hold crypto assets on their balance sheets.
The fundraising included $1.44 billion in common stock sales and $1 billion in 0% convertible notes maturing in 2028. A total of nearly 56 million shares were sold at $25.72 per share, with approximately 50 institutional investors participating in the offering.
Funds to Be Deployed Into Bitcoin Reserves
According to the company’s statement, $2.32 billion in net proceeds will be directed toward purchasing Bitcoin. The assets will be custodied by Crypto.com and Anchorage Digital, two major players in the institutional crypto custody space.
This strategic move mirrors the approach pioneered by other tech firms, most notably the one that holds over $60 billion in BTC by leveraging both equity and debt funding.
DJT Stock Gains as Market Reacts Positively
Following the announcement, DJT shares erased early losses and closed up 5.6% on the day, signaling investor optimism around the company’s shift toward digital assets.
This initiative marks a significant step for the parent company of Truth Social, further embedding the group within the cryptocurrency ecosystem.
Plans for Crypto-Focused Financial Services
In addition to establishing a BTC treasury, Trump Media has revealed plans to launch a financial services platform focused on crypto and customized exchange-traded funds (ETFs). The company is exploring a partnership with Crypto.com to facilitate the launch of its ETF offerings.
The platform is intended to cater to retail and institutional investors seeking crypto-focused investment products.
Bitcoin on Balance Sheets: A Growing Corporate Trend
Trump Media joins a growing number of publicly-traded firms integrating Bitcoin into their corporate strategy. This trend reflects rising institutional confidence in Bitcoin as a reserve asset, particularly amid inflation concerns and evolving monetary policies.
With this latest capital raise, Trump Media now holds $2.3 billion in bitcoin buying power, strengthening its position in the digital asset space and potentially setting a precedent for other media and tech firms.