Trump Media and Technology Group (DJT) is reportedly planning a massive $3 billion capital raise to invest in crypto assets, according to a Financial Times report published Monday. The move would position the firm alongside a growing list of public companies diving into digital assets, echoing the playbook of MicroStrategy’s Michael Saylor.
Strategic Timing: Announcement May Coincide with Bitcoin 2025 Conference
Sources say the capital raise — which may include a combination of equity financing and convertible bond issuance — could be officially announced at the Bitcoin 2025 conference in Las Vegas this week. The high-profile event serves as an ideal stage for Trump Media to reveal its bold crypto ambitions to a global audience of investors and enthusiasts.
DJT to Follow MicroStrategy’s Bitcoin-First Model?
If confirmed, Trump Media’s $3 billion crypto pivot would align with the corporate crypto strategy pioneered by MicroStrategy, which now holds over 214,000 BTC on its balance sheet. Such a move would signal DJT’s intent to diversify its assets and leverage Bitcoin as a treasury reserve, a tactic gaining momentum among U.S. corporations as inflation and macro uncertainty persist.
Crypto Services Platform and Crypto.com Partnership in the Works
This news follows DJT’s previously revealed plans to launch a financial services platform centered on cryptocurrency and exchange-traded funds (ETFs). The company is also reportedly in talks for a strategic partnership with Crypto.com, one of the world’s leading crypto exchanges.
Together, these developments suggest that Trump Media aims to become a major player in the digital asset ecosystem, going beyond content and media into financial infrastructure.
Trump’s Crypto Embrace Gains Political and Economic Traction
This comes at a time when Donald Trump himself is increasingly linked to crypto, with public endorsements of Bitcoin miners, NFT projects, and even holding personal crypto assets. The DJT initiative could boost Trump’s positioning among younger, tech-savvy voters while reshaping his business interests around Web3 and decentralized finance.
“If this $3B raise materializes, it will mark one of the boldest moves yet by a U.S. media firm into digital assets,” noted a crypto analyst on X.