Company expands crypto strategy with plans to buy more Bitcoin and up to $1 billion in Cronos tokens
Trump Media and Technology Group (DJT) has reported a $54.8 million loss in the third quarter of 2025, even as its Bitcoin holdings surged to $1.3 billion. The company, which operates the Truth Social platform, continues to expand its cryptocurrency strategy, signaling long-term confidence in digital assets despite ongoing financial headwinds.
Bitcoin Holdings Rise as Losses Mount
Trump Media disclosed that it held 11,542 Bitcoin (BTC) valued at around $1.3 billion as of September 30, 2025. The company began acquiring Bitcoin in late July as part of a broader investment strategy funded by $1.5 billion from stock sales and $1 billion in convertible senior secured bonds.
CEO Devin Nunes said in a statement that the third quarter was crucial for Trump Media’s expansion, emphasizing that the company had “secured our financial future with a massive Bitcoin treasury.” Despite this, the firm’s Q3 revenue fell to $972,900, down from over $1 million a year earlier, while its net loss widened significantly from $19.3 million year-over-year.
Crypto Strategy Expands to Cronos (CRO)
In addition to Bitcoin, Trump Media has launched an initiative to diversify its crypto portfolio. Through a partnership with Crypto.com and Yorkville Acquisition Corp, the company established Trump Media Group CRO Strategy, which aims to acquire up to $1 billion in Cronos (CRO) tokens, equivalent to over 6.3 trillion tokens.
Trump Media also reported $15.3 million in realized income from Bitcoin options investments and $33 million in unrealized gains from its 746 million Cronos holdings, as the token traded around $0.18 at the end of September.
Despite growing its financial assets from $274 million in March to $3.1 billion by September, Trump Media’s stock price has fallen 61% year-to-date, closing Friday at $13.10 per share.
Nunes maintained a positive outlook, noting that “with these financial assets now earning income and consecutive quarters of positive cash flow, we’re well-positioned to pursue mergers and acquisitions that bring long-term value to shareholders.”
With its Bitcoin and Cronos bets expanding, Trump Media’s aggressive digital asset strategy may define how traditional corporations navigate the evolving crypto-treasury landscape in the coming quarters.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.