Trump Media and Technology Group (DJT) — the parent company of Truth Social — is stepping into the world of digital assets with a high-profile move. On Tuesday, the firm announced plans to raise $2.5 billion to build a Bitcoin treasury, signaling growing institutional interest in crypto as a strategic reserve asset.
$2.5B Capital Raise Targets BTC Treasury
According to the company’s statement, Trump Media has entered into subscription agreements with approximately 50 institutional investors, issuing $1.5 billion in common stock and $1 billion in convertible senior secured notes. The raise is expected to close on May 29.
This aggressive capital raise places DJT among a rising class of publicly traded companies — including giants like MicroStrategy — turning to Bitcoin (BTC) as a strategic treasury asset.
“We believe Bitcoin is the digital gold of the future,” a Trump Media spokesperson said, emphasizing the firm’s long-term commitment to blockchain innovation and monetary independence.
Custody Partners: Crypto.com and Anchorage Digital
To safeguard its BTC holdings, Trump Media has partnered with Crypto.com and Anchorage Digital, both of which are recognized for their robust institutional-grade custody solutions. This ensures the company’s Bitcoin assets are stored securely and in compliance with industry best practices.
DJT Stock and BTC Price React Modestly
The announcement, first reported by the Financial Times on Monday, sparked an initial rally in DJT stock, which surged over 10% in premarket trading. However, the gains cooled off during the regular session. Meanwhile, Bitcoin briefly rose above $110,000, before pulling back slightly.
Underlined highlights include:
- Bitcoin treasury strategy as a corporate reserve model
- $2.5B capital raise to fund BTC purchases
- Custody partners ensuring institutional-grade security
- DJT joins trend of public companies buying BTC
Crypto’s Institutional Era Expands
Trump Media’s Bitcoin move represents more than just a financial decision — it’s a signal of shifting institutional sentiment. With interest rates, global debt, and fiat uncertainty dominating headlines, more companies may follow suit in adopting Bitcoin as a hedge.
As the crypto market matures, bold moves like this highlight Bitcoin’s growing role in corporate finance and its continued ascent into mainstream portfolios.