UBS, the world’s largest wealth manageris reportedly evaluating plans to offer direct cryptocurrency trading to its private banking clients, signaling a deeper move into digital assets for ultra-high-net-worth portfolios. The initiative would provide an in-house crypto on-ramp within one of the most established global banking institutions.
According to sources the Swiss banking group is considering allowing select clients in Switzerland to trade Bitcoin and Ether as an initial step. The program could later expand to Asia-Pacific markets and the United States, depending on regulatory approvals and operational readiness. UBS is also said to be assessing potential technology and liquidity partners for the service, though details have not been publicly confirmed.
UBS has been actively experimenting with blockchain infrastructure well before exploring spot crypto trading. The bank has launched tokenization pilots, including a tokenized U.S. dollar money market fund on Ethereum and blockchain-based fund settlement trials. On the payments side, UBS has tested tokenized bank deposits to enable near-instant cross-border treasury transfers, reducing reliance on traditional correspondent banking systems.
The move would place UBS alongside other major financial institutions embracing digital assets. As traditional banks increasingly integrate crypto products, private banking clients are gaining regulated access to digital assets within established financial frameworks.
With approximately $4.7 trillion in assets under management, UBS’s entry into crypto trading would mark a significant step in the continued convergence of traditional wealth management and digital finance.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.