Banking app aims to become a U.S. “superapp” with crypto trading and custody services
Walmart’s majority-owned banking platform OnePay is preparing to expand into cryptocurrency later this year, with plans to introduce Bitcoin (BTC) and Ether (ETH) trading and custody services, according to reports. The move underscores Walmart’s push to transform OnePay into a U.S. version of a superapp similar to China’s WeChat.
Currently, OnePay offers high-yield savings accounts, credit and debit cards, personal loans, and wireless plans. By adding cryptocurrency features, the company is positioning itself at the intersection of retail, banking, and digital assets — a combination that could appeal to millions of mainstream consumers.
Crypto services as part of a superapp strategy
Industry experts say the expansion is in line with global competition to create “all-in-one” financial platforms. WeChat has long been the model, integrating payments, social media, e-commerce, and mini-apps into one ecosystem.
The announcement comes as U.S. regulators signal a more flexible stance toward integrated platforms. Earlier this year, SEC Chairman Paul Atkins argued that financial superapps could operate under a single regulatory framework. “Regulators should provide the minimum effective dose of oversight needed to protect investors, and no more,” Atkins said.
This evolving landscape could provide OnePay with the breathing room needed to roll out crypto trading and custody services while maintaining compliance.
Rising competition in the superapp race
The U.S. market is heating up as other companies pursue similar ambitions. Coinbase recently floated the idea of a crypto superapp offering payments and rewards, while Elon Musk has signaled long-term plans to transform X into an AI-enhanced financial platform.
With Walmart’s retail muscle behind it, OnePay’s entry into crypto may be one of the most ambitious efforts yet to merge traditional banking with digital assets, aiming to make cryptocurrencies more accessible to everyday Americans.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.