PayPal’s stablecoin adoption could expand as creators gain new payment options
YouTube has reportedly rolled out support for PayPal’s PYUSD stablecoin as a payout option for creators in the United States. The move allows eligible creators to receive earnings via PYUSD highlighting growing mainstream adoption of stablecoins in digital content monetization.
The feature, confirmed by PayPal’s head of crypto May Zabaneh integrates seamlessly with YouTube’s existing payment infrastructure, allowing creators to accept stablecoin payouts without handling crypto directly. PYUSD, launched in mid-2023, has seen rapid growth in market capitalization, rising from around $500 million in January 2025 to $3.9 billion as of now with significant gains occurring since September.
YouTube has a longstanding partnership with PayPal for AdSense payouts and platform payments, making the transition to stablecoin payments a natural extension of existing services. Analysts note that enabling PYUSD could drive broader stablecoin adoption due to YouTube’s massive user base and the simplicity of the integration.
The broader stablecoin market has expanded as businesses, institutions, and governments increasingly integrate digital assets with traditional finance. PYUSDs integration with Spark’s lending markets and Bitfinex’s Stable blockchain has strengthened its institutional utility, positioning it as a key player in the evolving crypto payments ecosystem.
This development signals growing mainstream acceptance of digital assets, providing creators with innovative options for earnings and potentially accelerating stablecoin adoption across content platforms.
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This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.