Base App Taps Zora for Onchain Content Tokenization
The Zora (ZORA) token has rallied over 60% in the last four days, following the launch of the Base App, a revamped wallet from Coinbase’s Layer 2 network. The app now natively integrates Zora’s content tokenization infrastructure, enabling users to create and trade tokens directly linked to social media posts.
Zora’s protocol now powers Base App’s content coin features, positioning the ZORA token as a core utility in minting, paying fees, and participating in creator rewards. This marks a major milestone in Zora’s transition from a media registry to a fully onchain social token platform.
Content Coins Bring Liquidity to Social Media Posts
The integration allows any content — posts, images, videos — to be tokenized as ERC-20 tokens. These are tradeable assets with their own liquidity pools on Uniswap, creating new earning opportunities for creators.
Each piece of content minted becomes a “content coin,” with trading activity generating fees for the original creator. Users can now mint, trade, and earn from their social interactions, turning digital expression into onchain value.
Daily Token Minting Doubles After Launch
According to blockchain data, the number of content coins created daily via Zora has more than doubled, jumping from under 5,000 to over 10,000 after the Base App went live.
The surge reflects growing interest in social token ecosystems, with Zora emerging as a leader in the space. This spike in usage has directly fueled the token’s price rally, with ZORA moving from $0.0125 to $0.021, pushing its fully diluted valuation back above $210 million.
Zora Positioned at the Core of Onchain Social
Zora’s evolution into a decentralized social protocol began with its 2023 launch of the Zora Network and continued into 2025 with deep integration into Base. Built on the Optimism tech stack, Zora enables fast, low-cost token creation on Ethereum Layer 2 infrastructure.
Its role in powering a new form of social engagement — where content itself becomes currency — sets it apart from other Web3 media protocols.
With support from major backers and the Base ecosystem, Zora is quickly becoming a foundational layer for onchain media and creator economies.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.