Crypto.com co-founder and CEO Kris Marszalek has acquired the premium AI.com domain for approximately $70 million, paid entirely in cryptocurrency, and plans to debut a new consumer artificial intelligence platform during the Super Bowl.
AI.com Deal Sets New Benchmark for Domain Sales
Marszalek completed the purchase in April 2025 after the domain was publicly listed with a $100 million asking price earlier that year. The transaction is believed to be the largest publicly disclosed domain sale to date, surpassing previous high-profile deals such as CarInsurance.com and Chat.com. The seller was identified as Arsyan Ismail, with the transaction brokered privately.
Marszalek confirmed that development has been underway for months, with a dedicated team assembled to build out the AI.com platform. He will serve as CEO of both Crypto.com and AI.com.
Consumer AI Agent Platform to Launch Publicly
AI.com is positioned as a consumer-facing AI agent platform designed to move beyond basic chat interfaces. According to company materials, users will be able to create personalized AI agents capable of sending messages, performing tasks across applications, trading stocks and building projects. User data will be encrypted using individual cryptographic keys.
The platform is scheduled to make its public debut during a Super Bowl LX commercial, signaling an aggressive push into mainstream awareness.
Familiar Branding Strategy
The move mirrors Marszalek’s earlier branding strategy with Crypto.com, which included major domain acquisitions, naming rights deals and large-scale advertising. Crypto.com reports more than 150 million users globally and approximately $1.5 billion in annual revenue, providing a strong foundation for the AI.com expansion.
Disclaimer
This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.