eToro to Acquire Zengo in Self-Custody Expansion as CEO Reiterates $250K Bitcoin Target

Trading platform eToro has agreed to acquire self custodial crypto wallet provider Zengo as part of its push into onchain services.

The deal will allow eToro to integrate Zengo’s wallet technology and expand offerings across tokenized assets, prediction markets, perpetual trading, and yield products. Financial terms were not officially disclosed, though reports suggest the transaction is valued at around $70 million, primarily in cash.

The acquisition reflects eToro’s broader strategy to attract crypto-native users and expand beyond traditional brokerage services into self-custody infrastructure.

Crypto Revenue Dominates eToro Financial Performance

According to company figures, digital assets remain central to eToro’s business model. The platform reported $13.8 billion in total revenue and income in 2025, with approximately $12.98 billion generated from crypto-related activities.

Chief Executive Officer Yoni Assia stated that the Zengo acquisition aligns with the firm’s long-term goal of strengthening its position in the digital asset ecosystem.

CEO Predicts Bitcoin Could Exceed $250,000 in Future Cycle

Speaking at the Paris Blockchain Week, Assia predicted that the current crypto market slowdown may last another quarter before Bitcoin enters a new accumulation phase. He reiterated expectations that Bitcoin could eventually rise above $250,000, potentially reaching $500,000 or higher over time.

Other industry figures, including Arthur Hayes and Robert Kiyosaki, have also projected similar long-term targets, though firms such as Galaxy Digital have urged caution due to macroeconomic uncertainties.

A move to $250,000 would require Bitcoin to increase more than threefold, implying a market capitalization of roughly $5 trillion, potentially making it the second-largest asset globally after gold.

Disclaimer

This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.