Indonesian Regulator OJK Introduces Certification Rules for Finfluencers Recommending Crypto

Indonesia’s Financial Services Authority has introduced new rules requiring influencers who recommend crypto and other digital financial assets to hold competency certifications before they can promote such products publicly.

Under Financial Services Authority Regulation No. 6 of 2026, announced Wednesday, the certification requirement applies to any individual recommending digital assets unless they are already covered by a separate licensing rule. Influencers may only promote assets listed on authorized exchanges, and any service provider they recommend must also be licensed. Marketing campaigns must run through regulated financial services businesses, which take responsibility for the content and distribute it through their official channels.

Indonesia Is Not Alone — Global Crackdown on Finfluencers Is Building

Indonesia joins a growing list of countries tightening the rules around financial influencers. Australia’s securities regulator clarified back in 2022 that influencers may need a financial services license if their content amounts to financial advice or helps arrange transactions. The UK’s Financial Conduct Authority followed in 2024, warning that unauthorized influencers could face criminal charges for promoting regulated financial products without proper approval.

Earlier this year the FCA led an international week of action targeting illegal finfluencers, with 17 regulators participating. The campaign resulted in 120 account-takedown requests covering over 1,267 illegal financial ads that had reached at least 2.3 million UK social media accounts.

The Philippines also introduced crypto specific marketing rules in 2025 covering endorsements, social media posts, podcasts, livestreams and paid educational content, requiring crypto service providers to disclose their third-party marketers to regulators.