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Bitcoin Giant Strategy Breaks Its “Never Sell” Rule as Crypto Market Matures
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Bitcoin Giant Strategy Breaks Its “Never Sell” Rule as Crypto Market Matures

Bitcoin's biggest corporate believer just changed its tune. Strategy has approved the sale of up to $1.25 billion worth of Bitcoin, roughly 21,000 BTC at today's prices, under a new plan called the Digital Credit Capital Framework.

Laurisa
By Laurisa

Junior Author · July 4, 2026

2 min
Key takeaways
Bitcoin's biggest corporate believer just changed its tune.
Strategy has approved the sale of up to $1.25 billion worth of Bitcoin, roughly 21,000 BTC at today's prices, under a new plan called the Digital Credit Capital Framework.
Strategy Shifts From Pure Accumulation to Cash Management The framework raises dividends on Strategy's STRC preferred stock to 12% and sets up buybacks for both preferred shares and MSTR stock.

Bitcoin’s biggest corporate believer just changed its tune. Strategy has approved the sale of up to $1.25 billion worth of Bitcoin, roughly 21,000 BTC at today’s prices, under a new plan called the Digital Credit Capital Framework.

Strategy Shifts From Pure Accumulation to Cash Management

The framework raises dividends on Strategy’s STRC preferred stock to 12% and sets up buybacks for both preferred shares and MSTR stock. The firm already sold 32 BTC in June and now holds a cash cushion of $2.55 billion, enough to cover preferred payments for about a year and a half. Its total holdings stay steady at 847,363 BTC.

Stablecoin Market Gets a New Challenger

Meanwhile, over 140 companies, including Visa, Mastercard, Coinbase and Ripple, are backing a fresh stablecoin called Open USD. It lets businesses mint tokens free of charge while keeping reserve yield, aiming to chip away at Tether and Circle’s dominance in a market worth over $300 billion.

Fidelity Defends Bitcoin Mining Economics

Fidelity Digital Assets says falling mining rewards won’t hurt Bitcoin’s security, pointing to miner revenue jumping from $1.3 million to $40.2 million daily.

Crypto firms have spent $189 million on the 2026 election cycle already, topping the full 2024 total.

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Disclaimer

This content is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency trading involves risk and may result in financial loss.

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About the author

Laurisa
Laurisa

Emerging voice in crypto journalism with a background in fintech and digital economics. Covers DeFi, NFTs, and the evolving regulatory landscape.

Bitcoin Giant Strategy Breaks Its “Never Sell” Rule as Crypto Market Matures — Blockto - Blockto