Grayscale Backs Zcash With Grants and a Big Ad Push as ZEC Slides

Grayscale launched a marketing blitz for Zcash on Tuesday, putting a zebra striped wrap on the front of the Wall Street Journal and opening ZcashInvest.com to explain its Zcash fund and the coin’s privacy tools. The push also runs through outdoor ads, streaming, digital and social channels. Alongside it, the asset manager raised its pledge for Zcash related nonprofits and projects to $1 million, and has already handed out $400,000 in four equal grants. The recipients are the Zcash Foundation, Pretty Good Policy for Zcash, Shielded Labs and Project Tachyon.

ZCSH Fees Go Back Into the Network

Grayscale says every dollar of ZCSH sponsor fees will flow back into development, marketing, community and education for up to the fund’s first year as an ETF. Steve Vanourny, its head of index, argued that financial privacy matters more as activity moves onchain and AI makes tracking easier.

ZCSH ETF Outflows and ZEC Price Drop

The timing is awkward. ZCSH lost over $15 million in net outflows so far in November, after $46.25 million left in October. ZEC fell about 13% on the day to $1,025, near a two month low, and ZCSH shares dropped roughly 12% to $27.25, close to their weakest level in the same stretch.