New Apple CEO John Ternus to Unveil First Foldable iPhone at Wednesday Event

Apple’s newly appointed CEO John Ternus, who took over from Tim Cook on September 1, will lead his first major product event on Wednesday, expected to feature the company’s first foldable iPhone alongside updates to the iPhone 18 Pro lineup and Apple Watch. The moment marks a significant milestone as Ternus steps into the spotlight after Cook’s 15-year tenure.

Foldable Phone Expected to Carry Premium Price Tag

Reports suggest Apple’s foldable will resemble competing designs from Samsung but could be priced above $2,000, positioning it well above Samsung’s Galaxy Z Fold models. Despite the steep cost, the device could attract strong interest from longtime Apple users seeking something beyond the traditional phone design.

Pro Models and Watch Lineup Also Expected

Alongside the foldable, Apple is set to reveal updated iPhone 18 Pro models featuring a newer processor and improved camera capabilities, along with the Apple Watch Series 12 and Watch Ultra 4. Some reports suggest Apple may delay its standard iPhone 18 launch until early next year, a potential shift from its usual all-at-once release strategy. The event also comes as Apple faces growing competition in wearable health tracking from companies like Oura and Samsung.