TON Jumps 15% After Open Network Plans Rebrand From Toncoin to Gram

The Open Network (TON) token surged sharply after the project announced a major rebranding plan that would rename Toncoin (TON) to Gram (GRAM), bringing back its original name from the network’s early whitepaper.

TON Rebrand Plan Revives Original Gram Token Name

According to Telegram founder Pavel Durov, the network is “returning to our roots” with the change, marking what he described as a new phase for the ecosystem. The Gram name was originally introduced in TON’s 2018 whitepaper before being dropped after regulatory action in the United States halted Telegram’s $1.7 billion ICO in 2020.

The transition is expected to take around three weeks, with Durov confirming that no token swap or migration will be required. Wallet balances, contracts, and addresses will remain unchanged throughout the process.

Strong Community Support for Rebranding Proposal

The Open Network launched a governance vote on the proposal, with early results showing strong backing. Around 1.8 million TON tokens, close to 80% of participating votes, were reported in favor of the rebrand.

The project also outlined a broader roadmap focused on expanding TON’s role within Telegram, aiming to support payments, mini-apps, digital ownership tools, and AI-driven features for its global user base.

Price Reaction and Market Performance

Following the announcement, TON jumped more than 15%, moving from roughly $1.95 to above $2.25 before easing back to around $2.07. Despite the short-term gain, the token remains significantly below its all-time high of $8.25 recorded in mid-2024.

The rebrand is positioned as part of a wider strategy to strengthen TON’s integration into Telegram’s ecosystem and expand its Web3 utility across more than one billion users.